Build a cleaning business. Live on your terms.
Join thousands of cleaning operators who've stopped trading hours for dollars. Get the systems, strategies, and community you need to scale.
Your toolkit for growth
Everything you need to build and scale a cleaning business that works for you.
The Rinse Community
Done-for-you coaching program designed for cleaning operators ready to scale. Get the exact systems that built a seven-figure cleaning company.

Rinse Resources
Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

Rinse Bookkeeping
Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

Rinse Templates
Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

Read the latest
Strategies, stories, and systems from the cleaning industry trenches.

Who is John?
I built Swish from zero in Sarasota in 2011. Grew it to seven figures. Then I realized the real opportunity wasn't in cleaning—it was in teaching other operators how to do what I did. Now I run the Janitorial Playbook coaching program and Servicebooks bookkeeping for cleaners. Everything I teach comes from real operations, real numbers, and real mistakes.
Get weekly insights
Join 5,000+ cleaning operators getting strategies delivered every Friday.




