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Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

Bookkeeping

Rinse Bookkeeping

Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

Bookkeeping

Rinse Templates

Industry-specific bookkeeping built by a cleaning company owner. Know your numbers. Make better decisions. Stop guessing on profitability.

About

Who is John?

I built Swish from zero in Sarasota in 2011. Grew it to seven figures. Then I realized the real opportunity wasn't in cleaning—it was in teaching other operators how to do what I did. Now I run the Janitorial Playbook coaching program and Servicebooks bookkeeping for cleaners. Everything I teach comes from real operations, real numbers, and real mistakes.

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